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#Thunderbolt display for mac pro professional#
One very real possibility, and something we wrote about at Architosh not terribly long ago, is that it has found a way to take its iMac line into the professional space. But if in truth the company has not, then the removal of this machine from market could mean the company has enticing and exciting new options for its professional users in the near future. Since the article at Architosh above appeared, Anthony has reflected further and sent me this note.Īpple seems to have lost interest in serving its Mac professionals. Apple stopped developing the Aperture app, driving technical professionals into the arms of Adobe Lightroom.
#Thunderbolt display for mac pro pro#
Apple fiddled with Final Cut Pro in a way that made many video professionals livid, and they left the fold.Some might argue that this trend away from technical professionals has had previous signs and portents. On the other hand, the Mac Pro doesn’t sell in high numbers, and Apple could argue that a fast 5K iMac fills the bill for developers. These are desktop machines that have the power they need for rapid development. The original black cylinder may just have to grow a bit, but remain just as beautiful.įinally, Apple knows that many developers like having powerful “trucks,” as Steve Jobs called them. Today, however, Apple has at its disposal better technology to address those concerns. I’ve been contacted by some professionals who are steadfastly clinging to upgraded 20 Mac Pros. Plus, Apple came under scrutiny by technical professionals for the lack of expandability of the 2013 Mac Pro, which was likely begun in 2012. The introduction of a new, modern file system, APFS, the imminent arrival of Thunderbolt 3, and the arrival of high-end Skylake processors reminds us that Apple often works behind the scenes in secret until exciting new products are fully baked. Apple will re-introduce a new type of professional Mac in a brand new architecture. Apple will quietly exit the professional computer markets such as film and broadcast, architecture and engineering, 3d animation and special effects, photography and graphics, science and medicine, and audio and music production, et cetera, or…Ģ. Anthony holds out some hope that Apple won’t make an inglorious departure from a market that confers professional respect in all of Apple’s other products (in my words). The title above isn’t as bad as it sounds. I first got to know him when I was promoting CAD solutions at Apple a decade ago. “ If Jobs Failed Twice, Why Would Ive & Team Succeed? RIP new Mac Pro.” Anthony has long focused on the needs of technical professionals, especially architects. This brings me to the Particle Debris article of the week by Anthony Frausto-Robledo who is the publisher (and EIC) of the legendary Architosh website. Discontinue the Mac Pro and Mac mini altogether and sweep the problem under the rug of mobility and consumer focus.Salespeople could just say, “These are fine Macs, but we’re not in the display business anymore. Plus, Apple has no problem using Sony HDTVs with the Apple TVs on display at its own fleet of Apple Stores. They’ve already recommended that customers do that. In time, connect a 3rd party display to the Mac Pros and Mac minis.If a customer wants to buy that display (well, one or two) would Apple say: “No, they’re not for sale anymore.” That’s a bad image to present and a poor option. Leave the existing Thunderbolt displays attached to the Mac Pros.This event also makes me wonder about Apple’s retail store plans. And it naturally brings the fate of the Mac Pro into question because it’s overdue for a refresh as well. However, to kill it and then direct customers to 3rd party displays at this point smacks of severe lack of planning. The only rational explanation for the fact that this display lingered on was that Apple was preparing a stand-alone 4K or 5K display for use with its current Mac Pro (and future generations). This was a seeming abuse of the loyal customers. If Apple didn’t intend to replace the Thunderbolt Display, it should have discontinued it years ago. As our Bryan Chaffin noted in: “ Apple Discontinues Thunderbolt Display, Directs Customers to Unspecified 3rd Party Displays.” Of course, it was a natural thing for Apple to discontinue the aging 27-inch Thunderbolt display.